By: Kathy Kelley
One of the rewarding aspects of being a faculty member is mentoring young, energetic students and observing them develop interest in their research and helping them explore career paths. Currently, I have the pleasure of advising Abigail Miller, a Master’s student at Penn State, who is specializing in wine marketing research.
With a Bachelor’s degree in AgriBusiness and Telecommunications, Abigail is now using Internet surveys to investigate Mid-Atlantic consumers’ (those residing in Pennsylvania, New York and New Jersey) wine preference and purchasing behaviors, use of social media tools to connect with winery tasting rooms and brands, and attitudes towards wine produced in the three states. Over the next several months, blog postings describing some of the research will be published on this site. Funding for the project “Developing Wine Marketing Strategies for the Mid-Atlantic…
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