Consumer Attitudes and Behaviors towards Wine Purchases: Consumption Patterns

Penn State Extension Wine & Grapes U.

By: Abby Miller

July 2014_Abby_wine

Sitting down after a long day at work and enjoying a refreshing glass of wine seems like the perfect end to a busy workday. Nearly a third (31%) of consumers (378 out of 1,183) who participated in our Internet survey indicated that their consumption of wine increased over the previous three years (Figure 1). The belief that a glass of wine a day benefits a wine consumer’s heart is one reason why participants increased their consumption. According to the Wine Institute website (www.wineinstitute.org), 856 gallons of wine were consumed in the United States in 2012, an increase from 836 million gallons consumed in 2011. It is likely that this trend will continue in 2014, and for years after.

Figure 1. Change in wine consumption (increased, not changed, decreased) over the past three years, as reported by Internet survey participants Figure 1. Change in wine consumption (increased, not changed, decreased) over the past three years, as reported by Internet survey participants

In Figure 2 below, we state the reasons…

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