Consumer Attitudes and Behaviors towards Wine Purchases: Everyday and Special Occasion Wines (Part II)

Penn State Extension Wine & Grapes U.

By: Abby Miller

This is the second post where the focus is on comparing “everyday” and “special occasion” wine purchases. The emphasis will be on the preferred container composition and sweetness/dryness of the wines they purchase. For many consumers, they do not have a preference pertaining to bottle design or sweetness/dryness, but there is some variation that is noteworthy.

Aug 2014_Abby_Blog7

The majority of consumers (50.4%) indicated that they do not tend to purchase wines that are sweeter or dryer for “everyday” consumption compared to those they purchase for “special occasions.” For those who do have a preference, 33.9% of participants tend to purchase wines that are sweeter for “everyday” consumption compared to those they purchase for “special occasions.”

Figure 1. Participant response pertaining to whether sweetness/dryness of wine purchased for everyday consumption differs from wine purchased for special occasions Figure 1. Participant response pertaining to whether sweetness/dryness of wine purchased for everyday consumption differs from wine purchased for special occasions

It is evident, just by looking at the various types of wines…

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