By: Abby Miller
This is the second post where the focus is on comparing “everyday” and “special occasion” wine purchases. The emphasis will be on the preferred container composition and sweetness/dryness of the wines they purchase. For many consumers, they do not have a preference pertaining to bottle design or sweetness/dryness, but there is some variation that is noteworthy.
The majority of consumers (50.4%) indicated that they do not tend to purchase wines that are sweeter or dryer for “everyday” consumption compared to those they purchase for “special occasions.” For those who do have a preference, 33.9% of participants tend to purchase wines that are sweeter for “everyday” consumption compared to those they purchase for “special occasions.”
It is evident, just by looking at the various types of wines…
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