Hi everyone! I am a graduate student at Penn State University studying wine marketing and thought I would share my research and experiences I have had during my studies and time exploring the wine industry. My current area of research focuses on understanding consumer purchasing and consumption patterns of wine in the Mid-Atlantic region (New York, New Jersey, and Pennsylvania) and to examine the effects of different promotion and marketing (specifically, social media) efforts on consumption of Mid-Atlantic wines.  Enjoy!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s