About

Hi everyone! I am a graduate student at Penn State University studying wine marketing and thought I would share my research and experiences I have had during my studies and time exploring the wine industry. My current area of research focuses on understanding consumer purchasing and consumption patterns of wine in the Mid-Atlantic region (New York, New Jersey, and Pennsylvania) and to examine the effects of different promotion and marketing (specifically, social media) efforts on consumption of Mid-Atlantic wines.  Enjoy!

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