Penn State Extension Wine & Grapes U.
By: Abigail Miller
Images are one of the best ways of communicating with friends, family, and consumers. If you are not familiar with Instagram (instagram.com), it is a social media outlet that is a fun way to share your life or business through a series of pictures. It is easy to use: snap a photo with your smartphone or tablet, chose a filter to enhance your photo, and then post to Instagram, using the free app, for all your followers to view. What images should you post? Pictures of your employees working, products you are creating and selling, events that you hold at your winery, and everything else that shows what it would be like to visit your tasting room.
Now, you may not see Instagram as a beneficial tool for marketing your wines and winery, but this blog will help you understand the many advantages of using…
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